Tool for Social Media Content Planning

The main aim of social media content planning is to create a content or editorial plan for a specific time period. To do this, you research your topic and establish processes, responsibilities and publication dates for content. It usually makes sense to plan content for at least several weeks in advance.

There are different approaches to creating an editorial plan: manually on paper, in Excel, or with project management software. For professional purposes, the most suitable method is to use a social media management tool. You can use these for more than just planning content: you can also have it published automatically on the platform of your choice. Additionally, you have options such as duplicating posts across different channels, editing images using the tool and setting up release mechanisms.

The main information in a social media plan is the topic of a post, the author and editor, the scheduled date and the channel on which the post will appear. The format and current status (such as “in release”) are also important. When planning, you can start with fixed dates such as holidays or events that are relevant to your target audience. Regular publication of specific content, for example a quote every Tuesday or an employee video introduction every Wednesday, will also give structure to your social media plan.

Plan far enough in advance, ideally at least several weeks. In social media planning, take into account holidays, major events and other important dates for your target audience and remain flexible enough to react to unforeseen incidents. As well as good content, the right publishing time is essential for high interaction rates. You can begin by using benchmarks as a guide and then, through analytics, gradually establish which times of day give you the best interaction rates.

As a planning tool for social media, a social media management tool with an editorial plan is a good choice. Tools give you the ability not only to plan content, but to publish it straight from the tool, manually or automatically. They also facilitate teamwork through features for communication and establishing processes. These are the ways a social content planning tool will help you save time.