Social Media Publishing Tool

Social media scheduling is the planning of content on social media channels. In an editorial calendar or plan, you define when and where you want your content to be published. Good social media management tools take care of publishing for you. As such, social media scheduling and social media publishing go hand in hand.

In contrast to social media scheduling, social media publishing refers to the distribution of content on social networks. A key advantage of good social media management tools is that they automatically publish scheduled content on selected channels at specified times. This means that posts don’t have to be published manually at the desired time.

Cross-posting across different accounts on a platform often works using the platform’s own tools, such as Facebook Business Manager. If you want to publish posts on different platforms, you’ll need an external tool that connects to your accounts on these platforms via an interface. Good social media management tools offer cross-posting features.

A social media scheduler is used to schedule posts on social media and publish them automatically. Unlike an editorial plan in a social media management tool, the focus is on scheduling and publishing. Team collaboration features, on the other hand, are less important.

Deciding what social media publishing tool is right for you depends on which social media channels you want to publish to and what features you need. Most social media publishing tools are a component of more comprehensive social media management tools. This makes sense, as that way you can handle content marketing, community management, analytics and monitoring all in one place. You also benefit from teamwork features.