#Social Media Analytics

TikTok Q&A: Frequently Asked Questions About TikTok and their Answers

Our Social Media Report 2025 shows that the number of companies active on TikTok is growing and growing. This is no surprise. After all, the short-video platform has established itself…

Better Social Media Reporting – How to Achieve the Greatest Impact

Do you want to show customers the success of your social media strategy? Do your superiors wish to be regularly informed about how your brand is doing on Instagram or…

Social Media 2023: Figures and Benchmarks for Your Marketing

How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate…

25 Social Media Key Figures You Must Know

Measuring your success is key in Social Media Marketing – but what should you be measuring in order to advance yourself and your company? This is where Key Figures (KFs)…

Social Media Audit: How to Perform the Perfect Social Media Analysis with Swat.io

Every social media marketer should regularly take a close look at the status quo of their social media activities. With a social media audit, you get an up-to-date overview of…

Instagram Analytics Made Easy: How To Improve Your Marketing

Are your analyses still guesswork? We say: no more! If you don’t have a solid grasp yet on how many people visit your Instagram page and in a next step,…

Competitor Analysis: How to Spy on Your Competitors’ Facebook Ads

If you want to hold your own in the market, you should know what your competitors are up to. This also goes for the Facebook Ads they run. After all,…