The Top 20 Pearls of Influencer Marketing – 20 Examples How Not to Do it
What to do with a certain product to make it look good on Instagram? Influencers are facing this question regularly and often the answer is not the right one –…
#Influencer Marketing
8 Criteria to Find the Perfect Influencer for Your Brand
The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also true for companies who have been skeptical about working with…
10 Platforms for Successful Influencer Marketing
Influencer marketing has become a force to be reckoned with. According to the Influencer Marketing Hub, companies worldwide will have spent around $14 billion on it in 2021, more than…
Girls Run the Web: The Phenomenon of Female Influencers
Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches…