#Influencer Marketing

Micro Influencer Marketing: The Effectiveness of Collaborations with Micro Influencers

Anyone who has ever scrolled through social media platforms such as Instagram or TikTok will be familiar with this: there are the big players with millions of followers, the normal…

The Top 20 Pearls of Influencer Marketing – 20 Examples How Not to Do it

What to do with a certain product to make it look good on Instagram? Influencers are facing this question regularly and often the answer is not the right one –…

8 Criteria to Find the Perfect Influencer for Your Brand

The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also true for companies who have been skeptical about working with…

10 Platforms for Successful Influencer Marketing

Influencer marketing has become a force to be reckoned with. According to the Influencer Marketing Hub, companies worldwide will have spent around $14 billion on it in 2021, more than…

Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches…