#Social Media Tips

Social Media Audit: How to Perform the Perfect Social Media Analysis with Swat.io

Every social media marketer should regularly take a close look at the status quo of their social media activities. With a social media audit, you get an up-to-date overview of […]

10 Tips for Crisis Management on Social Media

One of the truisms of the digital age is that information and opinions spread faster than ever before. This quickly turns a negative tweet about your company into a social […]

Cross-Platform Social Media Campaigns – How to Benefit from Them

Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn’t it be great if you could use all of them at once? With a cross-platform social media campaign […]

7 Social Media Campaign Fails and What You Can Learn from Them

You learn from your mistakes. This is not only true for those errors you make yourself though. As a social media marketer, it’s worth taking a look at what others […]

How to Know When to Pull the Plug on a Social Network

So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to […]

Analyze Your Competitors on Social Media with the Right Strategies and Tools

„The best way to beat a rival is admiring him for what he is better at.“ This quote by the author Peter Altenberg is as relevant today as it was […]

10 Useful Chrome Extensions for Social Media Managers – Part 2

In our article „10 nifty Chrome extensions for social media managers“ we introduced you to a selections of add-ons making your daily routine in social media marketing more efficient.  For […]

Beat the Online Marketing Summer Slump – Be Successful With These 7 Tips

The famous summer slump does not only affect the press. Many companies face a drop in revenues when their customers are getting some sun or don’t purchase goods while saving […]

A Guide to Images on Social Media – All Sizes and Dimensions at a Glance

As you probably know, pictures enhance the effects of social media posts. Statistics have shown how big the difference is. According to analyses by Buzzsumo, posts that involve pictures get […]

10 Nifty Chrome Add-Ons for Social Media Managers

There are countless add-ons for Google Chrome out there. So, the real art is to choose the ones that are actually relevant to you. We have tested some extensions for […]

How to Use Emojis as a Brand on Social Media

In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji […]