TikTok Marketing – This Video Platform Could Be the Next Big Thing
If you haven’t yet heard of TikTok, it’s about time to look into this new video platform. Right now, this successor to musical.ly is still somewhat of an underdog, but […]
#Social Media Marketing
The Ultimate Guide to Optimized Social Media Updates
Participation in Social Media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their […]
Social Media 2019: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate […]
9 Podcasts to Help Improve Your Social Media Marketing Skills
The power of podcasts goes beyond the power of conventional type of content like news, books, and articles. With popular platforms like iTunes and Spotify, interactive talking instead of writing […]
A Marketer’s Guide to Making Your Own GIF
Initially released in 1987 in the form of an animated icon that illustrates or drives an action, the traditional GIF lost its touch over the years. Fortunately, the internet is […]
Unbreakable Social Media Marketing Laws
In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes […]
5 Achievable Social Media Goals and How to Reach Them
For every social media marketer, it’s important to define goals for the activities that are planned. But did you know that only 9% of people who set goals also achieve […]
How to Integrate Brand Stories into Overall Brand Strategies
Telling brand stories on social media shouldn’t just be done for impressing the audience. Anyone witnessing a well-written story (or in this case social media content) should want to take […]
10 Social Media FAQs and Their Answers
If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social […]
Your Top 10 Blog Posts of 2016
57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s […]
Lisa Stadler, derStandard.at: “How and Why We Do Snapchat Marketing”
While putting together our latest eBook on the psychology of Snapchat marketing, we sat down with Lisa Stadler, Social Media Manager at derStandard.at, to discuss the content strategies that work […]