If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social […]
If you haven’t yet heard of TikTok, it’s about time to look into this new video platform. Right now, this successor to musical.ly is still somewhat of an underdog, but […]
Participation in Social Media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their […]
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate […]
The power of podcasts goes beyond the power of conventional type of content like news, books, and articles. With popular platforms like iTunes and Spotify, interactive talking instead of writing […]
Initially released in 1987 in the form of an animated icon that illustrates or drives an action, the traditional GIF lost its touch over the years. Fortunately, the internet is […]
In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes […]
For every social media marketer, it’s important to define goals for the activities that are planned. But did you know that only 9% of people who set goals also achieve […]
Telling brand stories on social media shouldn’t just be done for impressing the audience. Anyone witnessing a well-written story (or in this case social media content) should want to take […]
57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s […]
While putting together our latest eBook on the psychology of Snapchat marketing, we sat down with Lisa Stadler, Social Media Manager at derStandard.at, to discuss the content strategies that work […]