Better Social Media Reporting – How to Achieve the Greatest Impact
Do you want to show customers the success of your social media strategy? Do your superiors wish to be regularly…
Analytics
Learn how to properly evaluate various social media activities and always keep an eye on the effectiveness of your measures.
Social Media 2023: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question.…
25 Social Media Key Figures You Must Know
Measuring your success is key in Social Media Marketing – but what should you be measuring in order to advance…
Social Media Audit: How to Perform the Perfect Social Media Analysis with Swat.io
Every social media marketer should regularly take a close look at the status quo of their social media activities. With…
Instagram Analytics Made Easy: How To Improve Your Marketing
Are your analyses still guesswork? We say: no more! If you don’t have a solid grasp yet on how many…
9 Instagram Analytics Tools You Should Know
Instagram is not only known for its rapid growth but also for its high interaction rate. But even on this…
Analyze Your Competitors on Social Media with the Right Strategies and Tools
„The best way to beat a rival is admiring him for what he is better at.“ This quote by the…
Top 3 Social Media Metrics for the Biggest Social Channels
Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media…
5 Achievable Social Media Goals and How to Reach Them
For every social media marketer, it’s important to define goals for the activities that are planned. But did you know…
Social Media Analytics
Only with regular and comprehensive social media analysis you will find out what effect your social media marketing has. This is not only important for assessing the success of individual channels or measures. Social media analysis helps you to measure your work and determine the value of social media marketing for the company.
There are different ways to analyze your social media management. In many cases, metrics such as interaction rate or click-through rate are used. These can be used to assess the effect of individual posts or entire campaigns. For organic social media activities and ads, there are usually different types of analyzing chosen. For social media ads, ROI (return on investment) is often relevant. A particularly exciting type of analysis is sentiment analysis. With it, you measure the mood within your social media community.
Which social media metrics are relevant can be derived from your goals. It's best to define them as soon as you define your strategy. That way, you can measure the right social media KPIs right from the start.
If you regularly perform social media analyses, you can save a lot of time by using a tool. All the data you need from all your networks is collected centrally in one place. This ensures an optimal overview.