Social Media 2023: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. […]
Analytics
Learn how to properly evaluate various social media activities and always keep an eye on the effectiveness of your measures.
25 Social Media Key Figures You Must Know
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Social Media Audit: How to Perform the Perfect Social Media Analysis with Swat.io
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9 Instagram Analytics Tools You Should Know
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Analyze Your Competitors on Social Media with the Right Strategies and Tools
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Top 3 Social Media Metrics for the Biggest Social Channels
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5 Achievable Social Media Goals and How to Reach Them
For every social media marketer, it’s important to define goals for the activities that are planned. But did you know […]
Social Media Analytics
Only with regular and comprehensive social media analysis you will find out what effect your social media marketing has. This is not only important for assessing the success of individual channels or measures. Social media analysis helps you to measure your work and determine the value of social media marketing for the company.
There are different ways to analyze your social media management. In many cases, metrics such as interaction rate or click-through rate are used. These can be used to assess the effect of individual posts or entire campaigns. For organic social media activities and ads, there are usually different types of analyzing chosen. For social media ads, ROI (return on investment) is often relevant. A particularly exciting type of analysis is sentiment analysis. With it, you measure the mood within your social media community.
Which social media metrics are relevant can be derived from your goals. It's best to define them as soon as you define your strategy. That way, you can measure the right social media KPIs right from the start.
If you regularly perform social media analyses, you can save a lot of time by using a tool. All the data you need from all your networks is collected centrally in one place. This ensures an optimal overview.