#Social Media Strategy

Social Media Strategies: How to Get Your Company off to a Flying Start on Social Networks

In some companies, social media marketing makes a decisive contribution to the company’s success. In others, it mainly costs time and money. The key difference? A good strategy. To be…

Social Media Algorithms and Engagement 2024 – How to Create Viral Posts

Everyone wants to create viral posts, but few are successful. The good news is: with a little background knowledge and the right strategy, you can be one of the few…

Threads: Storytelling, Content Formats and -Tonality – Interview with Lena Hofmayr from SPiNNWERK

Threads is barely more than a year old, but already has around 175 million users and counting. This means the short messaging service is slowly catching up with X. However,…

Facebook Ads 2023: Your Guide With All the Info and Tips You Need for Successful Ads

Facebook has made social media advertising an interesting prospect for the great majority of companies. With an extensive self-service tool, numerous ad formats, and detailed targeting options, it’s possible to…

Cross-Platform Social Media Campaigns – How to Benefit from Them

Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn’t it be great if you could use all of them at once? With a cross-platform social media campaign…

10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social…

6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms

Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because apart from the big players, there is a growing number…

Top 10 Corporate Social Media Fails

What are some of the biggest corporate social media fails and why did they happen? Social media marketing has gotten trendier than many other marketing strategies over a relatively short…