How to Find Social Media Trends
You don’t have to chase every trend as a social media manager. But you should be involved in social media trends relevant to you and your target group. The earlier,…
#Social Media Tips
Social Media Algorithms and Engagement 2024 – How to Create Viral Posts
Everyone wants to create viral posts, but few are successful. The good news is: with a little background knowledge and the right strategy, you can be one of the few…
17 Useful Chrome Extensions for Social Media Managers
Chrome extensions are a dime a dozen. The trick is to pick the right ones. We’ve done the work. In our list of useful Chrome extensions for social media managers,…
Social Media Audit: How to Perform the Perfect Social Media Analysis with Swat.io
Every social media marketer should regularly take a close look at the status quo of their social media activities. With a social media audit, you get an up-to-date overview of…
10 Tips for Crisis Management on Social Media
One of the truisms of the digital age is that information and opinions spread faster than ever before. This quickly turns a negative tweet about your company into a social…
Cross-Platform Social Media Campaigns – How to Benefit from Them
Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn’t it be great if you could use all of them at once? With a cross-platform social media campaign…
7 Social Media Campaign Fails and What You Can Learn from Them
You learn from your mistakes. This is not only true for those errors you make yourself though. As a social media marketer, it’s worth taking a look at what others…
Analyze Your Competitors on Social Media with the Right Strategies and Tools
„The best way to beat a rival is admiring him for what he is better at.“ This quote by the author Peter Altenberg is as relevant today as it was…
Beat the Online Marketing Summer Slump – Be Successful With These 7 Tips
The famous summer slump does not only affect the press. Many companies face a drop in revenues when their customers are getting some sun or don’t purchase goods while saving…
A Guide to Images on Social Media – All Sizes and Dimensions at a Glance
As is generally known in the social media marketing environment, images amplify the effect of social media posts. Figures show just how big the difference is. Analyses by Buzzsumo for…
How to Use Emojis as a Brand on Social Media
In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji…