Social Media Ad Formats: Complete Overview 2022
Advertising is an important part of social media marketing. But with so many different ad formats to choose from, one […]
Advertising
Social media marketing opens up numerous advertising opportunities for you. We’ll show you how to use them effectively to meet your business goals!
How Facebook Ads Split Tests Can Optimize Your Campaigns
If you are devising Facebook Ads campaigns, a lot of your decisions will inevitably be based on trial and error. […]
Instagram Ads 2019 – Your Comprehensive Guide for Successful Ads
Just as on Facebook, you can increase your reach and interaction rate on Instagram by using ads. Instagram gives you […]
Pinterest Advertising: The Ultimate Beginner’s Guide
Pinterest Advertising is available in more and more countries worldwide – and you don’t know how to start? Our guide will help you!
A click is a click – or is it? Useful tips for analyzing Facebook Ads
Even though different click KPIs sound very similar on Facebook, there are considerable differences. This guest post tells you what to look out for!
Competitor Analysis: How to Spy on Facebook Ads from Your Business Rivals
If you want to be a successful player in your market, you need to know what your competition is up […]
The Top 20 Pearls of Influencer Marketing – 20 Examples How Not to Do it
What to do with a certain product to make it look good on Instagram? Influencers are facing this question regularly […]
The Complete Guide to Facebook and Instagram Advertising for Beginners
The amount of ad formats and adjustment options of Facebook ads is growing at the same speed as their importance. […]
How to Benefit from Using Facebook Business Manager
Facebook Business Manager is the control centre for Facebook marketing activities. It gives you and your team the ability to […]
Social Media Ads vs. TV Advertising: Which One Will Win?
In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or […]
Advertising on Social Media
Paid advertising is possible on the vast majority of social media platforms. Depending on the platform, different campaign targets, ad formats and placements are possible.
Most platforms provide self-service tools for ad booking. Here, ads can be created and booked by the user without having to get in touch with a contact person of the respective social media platform. These tasks are usually handled by performance marketing managers.
There are many parallels between the various self-service tools. Those who are familiar with the Facebook ad manager, for example, will find their way around the LinkedIn or Pinterest tool more quickly. Nevertheless, channel-specific conditions must be taken into account. These include addressing target groups or ad formats.
Some tools also offer special types of advertising cooperations. This could be sponsored filters on Snapchat or sponsored trends on Twitter.
Requirements for ads on social media are constantly changing. If you want to keep up, you need to constantly educate yourself and test new trends. In this blog category, we'll give you some important advice on how to do this.