6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because…
Strategy
Find the perfect social media strategy for your business, achieve your goals and inspire your users! Our tips will help you.
8 Criteria to Find the Perfect Influencer for Your Brand
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Selling on Pinterest: How to be Successful With it in 2024
Pinterest is one of the most exciting places for companies that want to sell online. This is because most of…
How to Find Social Media Trends
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AI Prompts for Social Media – Cheat Sheet
AI Prompts for Social Media – Cheat Sheet pin The beginner-friendly guide for good prompts content-paper-edit Tips for creating prompts…
Social Media 2023: Figures and Benchmarks for Your Marketing
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Cross-Platform Social Media Campaigns – How to Benefit from Them
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Facebook Groups: 10 Tips for Successful Community Management
Facebook groups are still criminally neglected in social media marketing. In some respects, they can already do more than the…
6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because…
19 Strategies for Growing Your Follower Count on Instagram
As on other platforms, so on Instagram: you should always aim for quality over quantity in your marketing strategy. Nonetheless,…
User-Generated Content: Your Secret Weapon for Social Media Marketing
Your Social Media channels are lacking in original content? Let your Followers help you out! After all, User-Generated Content is…
Successful Instagram Stories: 13 Strategies for More Interactions
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The Complete Guide for Successful Facebook Global Pages
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Social Media Strategy
Posting at irregular intervals is not a strategy for your social media marketing. To achieve measurable results, you need a solid social media strategy. If you are active on several channels, you should also modify the strategy for each channel.
The first step in your social media strategy is to define your goals. For this, you need to consider the problems and usage behavior of your target group. Typical goals in social media marketing are to generate sales, to offer fast customer service or to increase the interaction rate. Based on these, you derive a general strategy and various measures. Ideally, these are intended to be long-term.
Trends are constantly emerging in the area of social media strategy. These can be new channels such as TikTok, for example, or methods such as social shopping. If trends are well suited to your goals, it makes sense to incorporate them into your strategy.
In this category, you'll learn what elements you need for a good social media strategy. Practical tips and best practices help you get started right away. In this way, you can build up a profitable social media presence long-term and provide your target group with genuine value.