6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because […]
Strategy
Find the perfect social media strategy for your business, achieve your goals and inspire your users! Our tips will help you.
8 Criteria to Find the Perfect Influencer for Your Brand
The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also […]
15 Creative Social Media Campaigns and What You Can Learn from Them
You are looking for exciting ideas for new social media campaigns? Then get inspired by others. Many of the best […]
These 9 Pinterest Marketing Strategies Lead to Success
Has Pinterest played a minor role in your marketing activities so far? It’s about time to change that! The following […]
Beat the Online Marketing Summer Slump – Be Successful With These 7 Tips
The famous summer slump does not only affect the press. Many companies face a drop in revenues when their customers […]
B2B Marketing in the LinkedIn Universe
B2B Marketing in the LinkedIn Universe bookmarks-document Comprehensive guide for ambitious companies hierarchy-1 Build up your LinkedIn strategy from the […]
From Zero to Hero
From Zero to Hero content-pen-6 The social media marketer’s strategy kit pie-line-graph-desktop Use best practices to plan each step of […]
Hype Your Product Pre-Launch with Social Media
Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with […]
How to Create a Unified Image Across All Social Media Channels
Social media inconsistency can affect branding negatively in several ways, that’s why a unified image across all social media channels […]
Snapchat vs. Instagram – An Eye-Opening Comparison for Brands
If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a […]
How Digital Transformation Impacts the Media Industry
Is digital transformation changing traditional media? Digital is oftentimes perceived as a transformational wave consisting of both opportunities and threats […]
Social Media Strategy
Posting at irregular intervals is not a strategy for your social media marketing. To achieve measurable results, you need a solid social media strategy. If you are active on several channels, you should also modify the strategy for each channel.
The first step in your social media strategy is to define your goals. For this, you need to consider the problems and usage behavior of your target group. Typical goals in social media marketing are to generate sales, to offer fast customer service or to increase the interaction rate. Based on these, you derive a general strategy and various measures. Ideally, these are intended to be long-term.
Trends are constantly emerging in the area of social media strategy. These can be new channels such as TikTok, for example, or methods such as social shopping. If trends are well suited to your goals, it makes sense to incorporate them into your strategy.
In this category, you'll learn what elements you need for a good social media strategy. Practical tips and best practices help you get started right away. In this way, you can build up a profitable social media presence long-term and provide your target group with genuine value.