6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because […]
Strategy
Find the perfect social media strategy for your business, achieve your goals and inspire your users! Our tips will help you.
8 Criteria to Find the Perfect Influencer for Your Brand
The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also […]
Social Media 2023: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. […]
Cross-Platform Social Media Campaigns – How to Benefit from Them
Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn’t it be great if you could use all […]
Facebook Groups: 10 Tips for Successful Community Management
Facebook groups are still criminally neglected in social media marketing. In some respects, they can already do more than the […]
6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, LinkedIn are well-known networks and dominate social media marketing in 2022. Business as usual then? Not quite. Because […]
19 Strategies for Growing Your Follower Count on Instagram
As on other platforms, so on Instagram: you should always aim for quality over quantity in your marketing strategy. Nonetheless, […]
User-Generated Content: Your Secret Weapon for Social Media Marketing
Your Social Media channels are lacking in original content? Let your Followers help you out! After all, User-Generated Content is […]
Successful Instagram Stories: 13 Strategies for More Interactions
If your Social Media Marketing is still stuck at the News Feed, it’s about time for a change. After all, […]
The Complete Guide for Successful Facebook Global Pages
Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there […]
Pinterest Marketing 101: Everything Companies Need to Know
Pinterest is the underrated underdog of social media marketing. But the rapidly growing network can be so much more than […]
Influencer Marketing
Influencer Marketing content-notebook-pencil Practical handbook for social media marketers hierarchy-2 Step-by-step guide for your first influencer campaign conversation-smile-type-1 Best practices […]
8 Criteria to Find the Perfect Influencer for Your Brand
The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also […]
Social Media Strategy
Posting at irregular intervals is not a strategy for your social media marketing. To achieve measurable results, you need a solid social media strategy. If you are active on several channels, you should also modify the strategy for each channel.
The first step in your social media strategy is to define your goals. For this, you need to consider the problems and usage behavior of your target group. Typical goals in social media marketing are to generate sales, to offer fast customer service or to increase the interaction rate. Based on these, you derive a general strategy and various measures. Ideally, these are intended to be long-term.
Trends are constantly emerging in the area of social media strategy. These can be new channels such as TikTok, for example, or methods such as social shopping. If trends are well suited to your goals, it makes sense to incorporate them into your strategy.
In this category, you'll learn what elements you need for a good social media strategy. Practical tips and best practices help you get started right away. In this way, you can build up a profitable social media presence long-term and provide your target group with genuine value.