How to Make It Onto Instagram Explore and Grow Your Follower Base
Instagram Explore is among the most highly valued pages on Social Media, because this is where you can reach a […]
Strategy
Find the perfect social media strategy for your business, achieve your goals and inspire your users! Our tips will help you.
Cross-Platform Social Media Campaigns – How to Benefit from Them
Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn’t it be great if you could use all […]
Facebook Groups: 10 Tips for Successful Community Management
Facebook groups are still criminally neglected in social media marketing. In some respects, they can already do more than the […]
6 Social Media Niches with Potential – How to Reach Your Target Group through Niche Platforms
Facebook, Instagram, Twitter are well-known networks and dominate social media marketing in 2019. Business as usual then? Not quite. Because […]
14 Strategies for Growing Your Follower Count on Instagram
As on other platforms, so on Instagram: you should always aim for quality over quantity in your marketing strategy. Nonetheless, […]
User-Generated Content: Your Secret Weapon for Social Media Marketing
Your Social Media channels are lacking in original content? Let your Followers help you out! After all, User-Generated Content is […]
How to Design a Chatbot That Your Clients Will Love
Chatbots have been around for a while, but many companies are only just starting to discover their advantages for both […]
Successful Instagram Stories: 13 Strategies for More Interactions
If your Social Media Marketing is still stuck at the News Feed, it’s about time for a change. After all, […]
The Ultimate Guide to Optimized Social Media Updates
Participation in Social Media should be a staple for any business leveraging inbound marketing. Social media expands the reach of […]
Social Media 2019: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. […]
The Complete Guide for Successful Facebook Global Pages
Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there […]
Social Media Strategy
Posting at irregular intervals is not a strategy for your social media marketing. To achieve measurable results, you need a solid social media strategy. If you are active on several channels, you should also modify the strategy for each channel.
The first step in your social media strategy is to define your goals. For this, you need to consider the problems and usage behavior of your target group. Typical goals in social media marketing are to generate sales, to offer fast customer service or to increase the interaction rate. Based on these, you derive a general strategy and various measures. Ideally, these are intended to be long-term.
Trends are constantly emerging in the area of social media strategy. These can be new channels such as TikTok, for example, or methods such as social shopping. If trends are well suited to your goals, it makes sense to incorporate them into your strategy.
In this category, you'll learn what elements you need for a good social media strategy. Practical tips and best practices help you get started right away. In this way, you can build up a profitable social media presence long-term and provide your target group with genuine value.