Challenges and Goals in Social Media Marketing 2025
New year, new challenges: in 2025, the social media world is still on the move. While artificial intelligence is establishing itself…
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Social Media Hooks: How to Attract Attention in Today’s Flood of Content
Scroll or click? In the flood of social media content, seconds decide whether something is a success – and a…
How to Optimize Your Social Media Ad Spend
Did your last Facebook campaign cost a lot of money and yielded little? You don’t know how to use your…
Social Media Security – Tips for Safe Social Media Management
Opportunities and risks are often closely linked. Social media marketing offers great opportunities to interact with your target audience, raise…
Instagram Business vs. Creator Profile – What Are the Main Differences?
Private or business account? Instagram has had a third option since 2019: creator profiles. But what can this option do…
Memes on Social Media: Guide to Successful Meme Marketing
Even in fast-moving social media marketing, some formats are as effective today as they were 10 years ago. One of…
How to Optimize Landing Pages for Social Media Ads – 5 Design Strategies for Higher Conversions
Your ads on social media can be worth their weight in gold – but if the landing page doesn’t deliver…
Community Moderation: How to Deal With Negative Comments on Social Media
In an ideal world, everyone on social media is interested in constructive interaction. As a community manager, you can content…
28 Social Media Life Hacks That Make Your Marketing More Efficient
It is well known that small things can have a big impact. With some social media life hacks, you can…
What You Need to Know About Open Graph as a Social Media Manager
Do you want your website to stand out not only in search results, but also on social media platforms? The…
Social Media News 2024: Trends and Innovations You Shouldn’t Miss Moving Into 2025
AI tools, TikTok, X-odus: 2024 was an exciting year for social media managers. It’s high time to take a closer…