Digital marketing is hard to master. Why? First of all, because of its complexity. Digital marketing encompasses social media marketing, UX, SEO, conversion rate optimization, content marketing, etc. Each of those is intricate enough to be delivered as a standalone marketing service.
Secondly, the world of digital marketing is changing rapidly. What works today, will probably be obsolete in 6 months. Therefore, you need to keep yourself up-to-date with the latest trends and what better way to do so than by attending conferences and listening to what digital marketing thought leaders have to say? Here are some of the biggest European conferences and events that you really should be attending by the end of 2016.
The final agenda is not yet available but Marketing Summit promises to bring together marketers from a range of industries to tell their success stories.
What are the impact and potential evolution of online communities?
How can agencies stay relevant in an ever faster-changing environment?
How can marketing teams use video and tap into this popular channel of content marketing?
What role is big data playing in the evolution of B2B sales?
In 2015, some of the top speakers included Yancey Strickler, Samantha Barry and Michael McAvoy.
The agenda and the speakers are yet to be confirmed. Past featured speakers include professionals from companies like Twitter, BlaBlaCar, YouTube, McDonald’s, etc.
This was our list of important digital marketing conferences that you definitely shouldn’t miss in 2016. So, which one have you picked? Share your thoughts with us in the comments section below.
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About the Author Ray Singca
Ray Singca was Head of Support at Swat.io, the social media management tool for professional social media marketing teams. We support companies like 3Ă–sterreich, Hitradio Ă–3, Ă–BB, CHIP.de, Focus Online and Burda Intermedia in efficiently managing a variety of channels. Swat.io covers all essential areas of social media marketing: community management, content planning and publishing, social media customer service, analysis and monitoring.