The Ultimate Hashtag Guide for Businesses 2025
Hashtags are inextricably linked to social media. At least that’s how it seemed until recently. Today, the following questions are cropping up more and more often: Here we take a closer…
Instagram Algorithm: How it Works
Looking for your Instagram success formula? Then it’s time to consider the following questions: In short, you should look into how the Instagram algorithm works in 2025. In this article, you…
Instagram Business vs. Creator Profile – What Are the Main Differences?
Private or business account? Instagram has had a third option since 2019: creator profiles. But what can this option do and is it worth switching? Here we look at what…
12 Instagram Story Ideas to Kick-start Your Marketing in 2024
Instagram Stories combine several advantages: they attract attention, encourage interaction with your target group, and even drive traffic to your websites thanks to the integration of links. One catch: Stories…
Social Media 2023: Figures and Benchmarks for Your Marketing
How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate…
19 Strategies for Growing Your Follower Count on Instagram
As on other platforms, so on Instagram: you should always aim for quality over quantity in your marketing strategy. Nonetheless, reaching a certain number of followers is still important. The…
Instagram TV Best Practices – How to use IGTV for Highly Effective Instagram Marketing
Roughly one year ago, Instagram TV (abbreviated to IGTV) entered the arena of online video with the goal of becoming an alternative to YouTube. However, restricting the format to vertical…
Instagram Ads – Your Step-by-Step Guide for Successful Ads
With ads on Instagram, you can increase your reach and interactions. There are a growing number of ad formats available, including Reels Ads, which have been available for some time.…
How to Verify Your Profile on Facebook and Instagram
It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a successful appearance on Facebook and Instagram. It is a completely…
9 Instagram Analytics Tools You Should Know
Instagram is not only known for its rapid growth but also for its high interaction rate. But even on this platform your followers will not automatically react to any photo…
How to Set up Your Instagram Business Account
With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help…